I had no idea what I was in for before I flew out to Brooklyn, but by the end of the week, I got to know this amazing group of people. What a week. Thanks, Lost Type.
Here are a few (just a few!) of our favorite things:>> The giant, comprehensive brand standards manual for the New York City subway system by Unimark. Originally produced in 1970 for implementation by sign shops, we loved this thing so much Riley's going to write a whole post on it. >> Some really excellent sketches and mechanicals Lubalin's studio. So crazy to be able see the serifs sliced and glued together, Lubalin's studio was known for tight, tight typesetting. We saw so many examples of typefaces drawn and redrawn to suit very specific purposes, and the level craft made us all feel like kindergartners. Another overwhelming favorite was an internal newsletter for Look by Alvin Lustig. Millions of thanks to Alexander for taking time to share so much with us! For anyone interested in taking a meaningful break from internet inspiration, I wholeheartedly encourage you to visit the Lubalin Center when you're in New York. The neighboring Lubalin Gallery's current exhibition Image of the Studio (highlighting the practices of over 75 design firms in New York City) will be hanging through the end of October. all photos by the exceptionally British Daniel Eden
After a few incredibly successful navigation sessions...I led us ten minutes off-track while attempting to meet Eric Mortensen for some grub. Fortunately, we found an amazing piece of lettering with an even more amazing story...
Our group had a 180° head-turn effect going on as we walked past the signage of a humble church. The gentlemen in the USPS suite was confused as to why we were talking so enthusiastically about the church. As we explained that we were trolling the city for specimens just like the one upon the church...his voice softened and he began to tell us the history of the church. Apparently this gentlemen is the pastor of the church and has been for quite some time. His father had built the church over 40 years ago and the man who hand lettered the original signage was no longer alive. Our level of enthusiasm toward the sign caused the man to tear up a little and as we were parting ways he said "because of your compliments today, I'm going to have the sign restored!" As we moved further toward our destination — we looked back only to find the pastor starring longingly at his legacy with pride.
If this were the only thing we accomplished while on this trip...I would consider it a wild success. Here's to you Mr. USPS-Pastor Man.